This is what supported by theory of (March & Simon, 1958) which explained creativity through processing problems which obstruct the organizations, where some organizations face gab between what they do and what they must do. So, it tries creating substitutes through search process, the process of creativity pass along many stages; performance gab - lack of welfare - search, awareness and substitutes – then creativity. From here we can form the creativity idea and its effect on organization, institution, person and group; this confirmed by "Al-Sheny", he said that we can distinguish between three levels of creativity; creativity on person level, creativity on group level, and creativity on organization level (Al-Shbeny Hashem: 1997, p94)