Beta
278817

Animated Advertising Design Using Augmented Reality Technology for Special Needs Students with Hard of Hearing

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

-

Abstract

The issue of empowering people with special needs is essential for development. Neglecting empowerment of people with special needs is a waste of human energies, so Egypt took it upon itself to work to enable them to have fair opportunities for education and learning in various disciplines. It means that through the initiative and contribution of educational institutions, teachers of art and design can develop a new learning environment where both special needs and normal students can comfortably integrate and coexist to reach a satisfactory level of collaboration and creativity. This research aims to enable design students with special needs ( hard of hearing) to have fair and equal opportunities to learn graphic design, and to employ modern technologies in advertising design. By presenting mechanisms to achieve this goal, with an application part presented to a sample of students with special abilities to verify the validity of the research hypotheses. This research consists of two sections; first, theoretical framework of the research and includes integrating and empowering students with special abilities, their learning obstacles and difficulties, as well as the mechanisms for achieving this empowerment, and the role of technology in achieving this. While the second topic included an applied part on a group of graphic design students with special abilities (hard of hearing category) to enable them to employ augmented reality technology in converting static advertisement into a moving advertisement, and finally the conclusions reached by the research...رررررر

DOI

10.21608/jdsaa.2022.137894.1181

Keywords

Mobile advertising design, Augmented Reality technology, Special Needs, Hard of hearing

Authors

First Name

Nahla Sayed

Last Name

Aly

MiddleName

-

Affiliation

Higher Institute of Applied Arts 6 of October

Email

aly.nahla@gmail.com

City

CAIRO

Orcid

-

First Name

Gehan

Last Name

Khalil

MiddleName

Abdel Alim

Affiliation

Faculty of Applied Arts, Advertising department, Helwan University, Cairo

Email

ggalim.khalil@gmail.com

City

Cairo

Orcid

-

Volume

4

Article Issue

1

Related Issue

38750

Issue Date

2023-01-01

Receive Date

2022-05-11

Publish Date

2023-01-01

Page Start

179

Page End

190

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_278817.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=278817

Order

12

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Animated Advertising Design Using Augmented Reality Technology for Special Needs Students with Hard of Hearing

Details

Type

Article

Created At

22 Jan 2023