Design elements have an important role in modernizing the design and development concepts of the furniture/ industrial products product, using modern methods of design and taking advantage of morphology. That is the point of this paper, how the designer benefits from the diversity in the semantics of design elements as well as using morphology for the development of furniture design as an industrial product, especially traditional models intuitive ones such as the chair of the popular café, so the research aims to clarify the role of product semiotics and morphology for the development of design ideas and how the user understand it. The research assumes that the novelty of materials and design elements affects the Product language through the same morphological components and vocabulary, many design ideas can be generated in new and innovative ways. Due to the enormous diversity that modern design elements can demonstrate in product development as well as the use of morphology and its morphological connotations, The research analyses of the development experience for the oldest café chairs in Egypt to develop it while retaining its authentic Oriental spirit of During the dismantling of its components and sending it to a group of famous designers to develop the design while retaining its general character. The research followed the procedural and analytical descriptive approach. the results found different morphological connotations of the café chair and its appearance of a design character characterized by modernity by including new materials in its manufacture.