174398

The Role of Modern Holographic Technology in Graphic Designs of Animated Advertising Campaigns

Article

Last updated: 04 Jan 2025

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Abstract

For a long time, Graphic design was specialized in the production of printed materials for example magazines, newspapers, books, flyers, advertising posters …etc. However, the development in the field of information technology added a lot to graphic design, it came with a standalone branch called "Multimedia", which deals with computer graphics - without the need to print them - and forms them in a dynamic framework such as movies, With the ability to use sound effects, and the most popular programs dealing with this type of design is "3d Max, Maya, Macromedia Director, Adobe Flash, & Multimedia Builder". Even hand-drawn animation became drawing and moving by computer in a much less time than before.
There are different types of animations but not limited to 2D animations, 3D animations, Augmented Reality, Virtual Reality …etc.

The importance of the research is due to the fact that in our time, it has become of great importance to deeply use the concept and methods of graphic processing of advertising campaigns using augmented reality and three-dimensional hologram imaging and give a special character in those animated advertising campaigns. Change graphic designers' thinking about graphic designs using hologram imaging and mix it with augmented reality. It is in our modern age that it has become a phenomenon in the field of graphic design, and it must be studied with an examination to find out its results on modern thought, especially in the field of advertising and graphic advertising campaigns.

DOI

10.21608/jdsaa.2021.29893.1034

Keywords

Hologram, augmented reality, Virtual reality, 3D

Authors

First Name

Omneya

Last Name

Sabry

MiddleName

-

Affiliation

Department of Graphics, Faculty of Fine Arts Alexandria University

Email

omneya.sabry5@gmail.com

City

-

Orcid

0000-0002-8103-1049

First Name

Hassan

Last Name

AboElnaga

MiddleName

-

Affiliation

Departement of Graphics, Faculty of Fine arts Alexandria University

Email

hasanaboelnaga@yahoo.com

City

-

Orcid

-

Volume

2

Article Issue

2

Related Issue

25141

Issue Date

2021-06-01

Receive Date

2020-05-10

Publish Date

2021-06-01

Page Start

118

Page End

128

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_174398.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=174398

Order

8

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

The Role of Modern Holographic Technology in Graphic Designs of Animated Advertising Campaigns

Details

Type

Article

Created At

22 Jan 2023