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Improving the Websites User Experience (UX) Through the Human-Centered Design Approach (An Analytical Study Targeting Universities Websites in Egypt)

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

User experience (UX) aims to improve the way human interact with a product, brand or service to achieve higher levels of satisfaction. Through his behavior, emotions and attitudes we can conclude the effective strategy to build a positive relationship between him and the brand. Human centered design (HCD) considered one of the new creative approaches to building a deep empathy with people in different creative industries. It is about gaining understanding of consumer insights. Designing strong UX depends on the right mixture of elements of design; shapes, colors, navigation, content and sounds to evoke different feelings to reach enough levels of satisfaction. Understanding people and how they interact, especially in designing a new website. Research problem: Educational websites one of the most effective channels in building trust, engagement and satisfaction towards the universities. This makes Improving website UX important to build a strong university's brand image and reach higher levels of student's satisfaction. The research suggests that depending on HCD approach could improve UX to reach the needed satisfaction levels. Purpose research investigates the role of HCD in helping UX to achieve higher levels of satisfaction towards websites. Methodology: an analytical study is targeting Educational websites in Egypt to explore how design disciplines can improve UX considering HCD approach. Measuring users' satisfaction levels toward Educational websites. Findings: HCD improves Educational websites UX and able to achieve higher levels of user's satisfaction through a deep understanding of user insights and the reflection of this understanding on designing websites.

DOI

10.21608/jdsaa.2021.29802.1029

Keywords

User Experience, Human center design, Satisfaction, Higher educational websites

Authors

First Name

Nada

Last Name

Husseniy

MiddleName

-

Affiliation

Faculty Of Computing Graphic and multimedia design technology department at AOU University

Email

nyehia630@gmail.com

City

cairo

Orcid

-

First Name

Tamer

Last Name

Abdellatif

MiddleName

-

Affiliation

faculty of applied arts, helwan university , advertising department

Email

proftamer@gmail.com

City

-

Orcid

0000-0003-3193-0051

First Name

Rania

Last Name

Nakhil

MiddleName

-

Affiliation

faculty of applied arts helwan university , advertising department

Email

ranfar@hotmail.com

City

cairo

Orcid

-

Volume

2

Article Issue

2

Related Issue

25141

Issue Date

2021-06-01

Receive Date

2020-05-09

Publish Date

2021-06-01

Page Start

24

Page End

31

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_173003.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=173003

Order

1

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Improving the Websites User Experience (UX) Through the Human-Centered Design Approach (An Analytical Study Targeting Universities Websites in Egypt)

Details

Type

Article

Created At

22 Jan 2023