Abstract: Inevitably, there has been an eternal struggle between material and intangible values since man's existence on earth. The art of design is one of the ancient arts that added a contemporary aesthetic aspect, whether in architecture, industry or printing, which was associated with later eras, the eras of discoveries and modern industrial technologies that have a relationship with industrial material values in general, but the material values in design are not similar to those material values that characterize the works Great artistic as well as their intangible value. Because the value in artistic works is the intangible values that lead to the creation of material values and that the material value in the art of design emerges through the performance, functional and utilitarian capacity, and these characteristics and characteristics are what determine the material values in the art of design. We also find it in a palace, plane, car, or building that realizes aesthetic values capable of satisfying the various needs of mankind, and the intention is to limit these values between two aspects: moral beauty, physical beauty.