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The Significance Of Cultural Change Of The Mental Image Of Street Children In Advertising Design

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

The phenomenon of street children is a global phenomenon, not belonging to a country, but almostly we found that every nation or even every group were either confined street children either in the perpetrator role or the victim, according to the situation in which the term street children mentioned, they are homeless children without parents without money without a chance, so some people were sympathetic with them, others are suspicious of them. As well as the advertising design that is exposed to street children, it didn't settle on a specific idea or topic, it deals with topics affecting street children both in terms of causes that could cause street children as a warning to parents, or take the warning curve also but for children and youth, that not to escape from parents home that they become street children, by warning of what they could be exposed to in the street. Accordingly this research deals with the different stages of advertising design which deals with street children, the contents of each stage of semantics, and analyze it to come up with reasons, and thus come up with design ideas be more investigation to resolve the problem, which still exist, despite of multiple attempts to solve it, and more highlight the reasons of success which became currently exist, and try to make it more effective, as a contribution of the researcher to achieve part of success which is already present in the ads and on the ground to resolve this crisis.

DOI

10.21608/jdsaa.2020.28591.1021

Keywords

Street, children, advertising, significance, Image

Authors

First Name

Mona

Last Name

Abdallah

MiddleName

-

Affiliation

International Academy For Engineering & Media Science - IAEMS-Egypt

Email

lemsoanma@gmail.com

City

Cairo

Orcid

-

Volume

1

Article Issue

2

Related Issue

12917

Issue Date

2020-06-01

Receive Date

2020-04-23

Publish Date

2020-06-01

Page Start

145

Page End

159

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_86987.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=86987

Order

11

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

The Significance Of Cultural Change Of The Mental Image Of Street Children In Advertising Design

Details

Type

Article

Created At

22 Jan 2023