The Abstract Character of Typography Art

The Role of Visual Connotations and Conceptual Metaphors in Enriching the Typography Design.

Visual Persuasion Techniques in Ambigram Art and Application in Contemporary Advertising Design

The relation between figure & background expressed as form & counter form of the Typography in printed ads

The Semiotic Concept of form in Mural Treatments and its Organic Relationship with architecture \

Advertising publications between design philosophy and thinking engineering

The Influence of Graphic Arts on Human Awareness in Era of Digital Transformations

Graphic Design Psychology of New Media Means

New design ideas in advertising using the aesthetic values resulting from the integration art of Arabic and foreign typography

The Creative Concept and its role in Advertising Design