Waste is either the unusable by-product of a process, or the products of a process which are produced in excess of what can be used. Because of our anthropocentric perspective, if something has no utility to humans (or its utility to humans is not understood), it is seen as ‘waste'. Products of design are often turned into waste long before the end of their expected life span. This is the result of complex cultural forces which create a desire for new products design and thereby cause the obsolescence of existing products. The waste created by ‘the desire for the new' has significant environmental costs. Experimental Design, saying that the researcher follows the broad use of the term “experimental" and “experimental design" in the literature to refer to non-scientific techniques and methodologies in design. One of the design movements Design historian Mienke Simon Thomas writes that Dutch conceptual Design was a natural development of new modernism, an European movement important in the Netherlands, which through the influence of practitioners like
Bakker, experimented with found objects. Most of sustainable design strategies focuses on the product life
cycle and where and how designers can interfere in order to help, this research works on seeking a design model that helps designers to craft new products out of waste
This research examines how product designers can help in reducing the waste through using experimenting new design concepts out of waste, depending on the designers' creativity and adopting the philosophy of Dutch conceptual Design “A well-directed imagination is the source of great deeds." Chinese proverb The researcher assumes that through following a tailored design model designer would be able to achieve fashionable, new designs and in order to prove that assumption some products would be designed out of waste through applying the new model.