Beta
176335

A Dispositive and Cognitive Semiotic Analysis of Arabic Humorous Texts on Facebook

Article

Last updated: 25 Dec 2024

Subjects

-

Tags

-

Abstract

This study conducts a dispositive analysis along with a cognitive semiotic analysis of a corpus of Arabic humorous texts on Facebook that tackle a variety of social, educational, economic, and political issues in Egypt or abroad. The selected data is analyzed using Jager's (2001) dispositive model, Fauconnier and Turner's (2002) conceptual blending theory, and the incongruity theory of humor. Some major notions such as speech acts, and instances of visual metaphor are also utilized. The findings reveal that dispositive analysis has the advantage of heterogeneity over discourse analysis as it embraces not just language, but also actions and objects. Besides, the interplay between the dispositive triangle's heterogeneous elements is essential to enable the reader to fully understand the text. Moreover, the blending between the caption and the image in the humorous text gives birth to a new meaning, and blending is the basic mental and cognitive operation that readers use to completely apprehend the text. Furthermore, incongruity is an essential factor in arousing humor in these humorous texts.

DOI

10.21608/opde.2021.176335

Keywords

Cognitive Semiotics, Dispositive, Blending, Visual Metaphor, Incongruity, humor

Authors

First Name

Ahmed Soliman Adly

Last Name

Adly

MiddleName

-

Affiliation

-

Email

-

City

-

Orcid

-

Volume

73

Article Issue

1

Related Issue

25553

Issue Date

2021-01-01

Receive Date

2021-06-08

Publish Date

2021-01-01

Page Start

103

Page End

127

Print ISSN

1110-2721

Online ISSN

2735-3591

Link

https://opde.journals.ekb.eg/article_176335.html

Detail API

https://opde.journals.ekb.eg/service?article_code=176335

Order

4

Type

Original Article

Type Code

1,140

Publication Type

Journal

Publication Title

CDELT Occasional Papers in the Development of English Education

Publication Link

https://opde.journals.ekb.eg/

MainTitle

A Dispositive and Cognitive Semiotic Analysis of Arabic Humorous Texts on Facebook

Details

Type

Article

Created At

22 Jan 2023