This paper attempts to assess the possibility of a sustainable strategy in Egypt by critically asking: Is sustainability possible in Egypt? This assessment will be based on some sustainability indicators with reference to the city periphery as an example. The research underscores the need for an integrated multidisciplinary approach. This approach takes place through three stages. 1.) The dialogism of speech genres by Mikhail Bakhtin is put into practice through the both-and relation between: 3-bind universe and 4-mind frame. This bi-relationship of the both-and method aims at achieving the principle of sustainability and its applicability in science, life and art- the Bakhtinian unit of speech communication. 2.) Since the publication of "American ugliness" in 1959, it has been gaining worldwide popularity, based on its ideas against the crisis of the American system to intervene in the affairs of other developing countries. 3.) This paper, then, aims to link the art of answerability in literature and the science of sustainability as a strategy of development in architecture, specifically urban planning, and how this sustainable strategy of answerability can be relevant to the social acts of translating one of the ongoing projects in Egypt.