A conceptual metaphor is considered a vehicle of recognizing
the world. The present research seeks to shed light on the
important role and implications of conceptual metaphors in
business and economic texts. It aims to analyze the conceptual
metaphors found in the Egyptian economic news headlines. So, this
research is an attempt to identify, classify and quantify kinds of
metaphors adopted in the Egyptian economic news headlines. To
achieve this purpose, a 100,000-word corpus was built by
collecting economic news headlines from three of the most popular
Egyptian e-journals. The results indicate that there are different
kinds of metaphors used in the Egyptian journalistic reports
dealing with business and economy such as ECONOMY IS
HUMAN, ECONOMY IS A BUILDING, ECONOMY IS A
JOURNEY, ECONOMY IS A WAR, ECONOMY IS A GAME,
ECONOMY IS WEATHER and ECONOMY IS UP AND DOWN.
Some of the metaphors are used more frequently than others.