This study investigated the correlation between university student drinking measures, the motives for drinking and the actual consequences/problems of drinking. It was conducted using quantifiable data collected via online surveys from 126 university student drinkers. The results of the study revealed that the more units, and the greater frequency of consumption, were associated with a higher likelihood of physical and psychological consequences, and a reduction of the quality of life. The results also indicated that the most significant outcome was adverse effects on interpersonal relationships. The greatest motives were conformity, social relationships, and mood enhancements. The results of this study had been discussed.