Beta
ManageSearchChatDiscover
223507

The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes

Article

Last updated: 25 Dec 2024

OverviewSimilar Items

Subjects

-

Tags

إدارة أعمال

Abstract

This research aims to explore the dimensions of digital marketing technologies and customer seller focused outcomes. It aims also to explain the relationship between both of them, and identify the significant factors affecting customer seller focused outcomes to be able to develop a framework and an action plan for digital marketing coping with the customer seller focused outcomes. A correlation and SEM analyses were followed to respond to the research hypotheses and a significant relationship was obtained between digital marketing dimensions and customer seller focused outcomes.

DOI

10.21608/jso.2020.223507

Authors

First Name

Niveen

Last Name

El Saghier

MiddleName

-

Affiliation

College of Management and Technology (Marketing&International Business Dept.) The Arab Academy for Science, Technology and Maritime Transport (AASTMT). Egypt, Alexandria, Miami

Email

-

City

-

Orcid

-

Volume

38

Article Issue

3

Related Issue

31956

Issue Date

2020-07-01

Receive Date

2022-03-08

Publish Date

2020-07-01

Page Start

47

Page End

62

Print ISSN

1110-225X

Online ISSN

3062-4770

Article File

JSO_Volume 38_Issue 3_Pages 47-62.pdf

PDF . 1.3MB

Link

https://jso.journals.ekb.eg/article_223507.html

Detail API

https://jso.journals.ekb.eg/service?article_code=223507

Order

223,507

Type

المقالة الأصلية

Type Code

1,074

Publication Type

Journal

Publication Title

مجلة البحوث الإدارية

Publication Link

https://jso.journals.ekb.eg/

MainTitle

The Role of Customer Value between Digital Technologies and Customer-Seller Focused Outcomes

Details

Type

Article

Created At

22 Jan 2023