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An economic study of the different marketing activities for grape growers in Egypt

Article

Last updated: 24 Dec 2024

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Abstract

This research aimed to identify the prevailing marketing systems for grape crops in the Nubaria region, as well as to identify the results of farmers' participation in conducting marketing operations for the grape crop that would be reflected in a higher return from their productive activities, at an estimated rate of 243%. It was found that there is a direct relationship between the rate of return to costs and the conduct of more marketing operations. Whereas the rate was about 1.6 in the case of collecting and selling at the farm gate, it rose to about 1.72 in the case of collecting, packaging, and transporting to wholesale markets, with an increase of about 52.5%, while the rate of return to costs reached a maximum of about 2.11 after carrying out collection, packaging, and transportation operations to the retail markets, and the rate of increase was about 31.2%. The previous results reflect the feasibility of farmers' participation in the process of marketing their products in general, although the relative decrease in the rate of return to costs indicates a rise in marketing costs, which with it entails the importance of providing the necessary capital for the marketing process for small farmers because of the possibility of their participation in the marketing process and the improvement of the return on their activity. The research also recommends the importance of activating the contractual agriculture law with the implementation of fixed outlets in densely populated urban areas and retail markets in cities, in addition to encouraging the establishment of collection, sorting, and packaging stations, and establishing factories for the manufacture of grapes and horticultural crops.

DOI

10.21608/ejar.2022.111519.1185

Keywords

Marketing activities, Marketing indicators, selling without conducting any marketing operations

Authors

First Name

Sahra K.

Last Name

Atta

MiddleName

-

Affiliation

Agricultural Economy Department, Faculty of Agriculture, Cairo University, Giza, Egypt

Email

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City

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Orcid

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First Name

Yahia H.

Last Name

Elasraag

MiddleName

-

Affiliation

Agricultural Economy Department, Faculty of Agriculture, Cairo University, Giza, Egypt

Email

-

City

-

Orcid

-

First Name

Khairy H.

Last Name

El Eshmawiy

MiddleName

-

Affiliation

Agricultural Economy Department, National Research Center, Giza, Egypt

Email

kheleshmawiy@yahoo.com

City

Cairo

Orcid

0000-0002-6555-7729

First Name

Dalia M.N.

Last Name

El Batran

MiddleName

-

Affiliation

Agricultural Economy Department, National Research Center, Giza, Egypt

Email

-

City

-

Orcid

-

Volume

100

Article Issue

1

Related Issue

30602

Issue Date

2022-03-01

Receive Date

2021-12-16

Publish Date

2022-03-01

Page Start

85

Page End

95

Print ISSN

1110-6336

Online ISSN

2812-4936

Link

https://ejar.journals.ekb.eg/article_222828.html

Detail API

https://ejar.journals.ekb.eg/service?article_code=222828

Order

8

Type

Original Article

Type Code

1,041

Publication Type

Journal

Publication Title

Egyptian Journal of Agricultural Research

Publication Link

https://ejar.journals.ekb.eg/

MainTitle

An economic study of the different marketing activities for grape growers in Egypt

Details

Type

Article

Created At

22 Jan 2023