Diversity in tourism patterns is a form of tourism development. Tourism product diversity is a major objective of countries that rely on continuing to address new segments of tourists. This diversity is achieved by adding alternative tourism patterns to the traditional tourism patterns offered by the State. The increase in tourist demand depends to a large extent on the abundance of tourist destinations, attractions and facilities offered and how these ingredients are used to develop new tourism patterns, This study aimed to identify To identify alternative tourism patterns that can be relied upon to support the internal tourism movement to Ismailia Governorate, The researcher used the descriptive and analytical method that is concerned with studying and analyzing the phenomenon to reach accurate conclusions about the phenomenon and its interpretation, One of the most most important results of the study Beachs tourism holds the largest share in the volume of inbound tourism to the Ismailia Governorate, followed by festivals tourism, Domestic tourism represents the largest percentage of inbound tourism to Ismailia Governorate, One of the most important recommendations of the study is to pay attention to developing tourist attractions and promoting alternative tourism patterns.