Social media has a very important influence on individuals' daily lives, which means that we need to benefit from it in marketing tourism and in developing tourism awareness due to its rapid spread, interactive communication, and immediate contact with a wide range of audiences from different cultures.
This study will focus on clarifying the importance and advantages of using social media in developing tourism awareness among secondary school students, the theoretical framework of the study was based on a set of books, studies, reports, global statistics, and websites.
The field study focused on distributing a survey to a valid sample of 350 secondary school students in the Giza governorate, to measure the contribution of social media in increasing their tourism awareness. The descriptive-analytical method was used to analyze the responses of the sample. a set of results was concluded, and the most important result is that social media is one of the most important tools for shaping the tourism awareness of young people. Some recommendations should be considered by the official tourist bodies and colleges of tourism.