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226101

The Impact of Diversify Management on Achieving Competitive Advantage in Cairo Hotels

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

The concept of diversity management has become a reality in many organizations, where multicultural hotel chains work to integrate minorities, avoid discrimination, and work on the principle of equal opportunities. This article aims to analyze the relationship between diversity management practices and achieving competitive advantage in five-star hotels in Cairo, which is one of the main tourism cities in Egypt. This article relied on the field survey method, where 385 questionnaires were sent to respondents in the selected hotels and 316 were valid. Data were analyzed by using SPSS software version 22. The findings of this study showed that there is a significant and positive relationship between diversity management and competitive advantage. As the diversity approach in hotels is directly related to the presence of a balanced workforce that enhances the organization's ability to attract, develop and retain the most qualified employees, and thus high performance rates, and achieve competitive advantage.

DOI

10.21608/jaauth.2022.122608.1303

Keywords

Diversify Management, Competitive advantage, Cairo Hotels, Hospitality Industry

Authors

First Name

Hany

Last Name

Sadek

MiddleName

-

Affiliation

Hotel Management Department, Higher Institute for Specific Studies, Heliopolis -

Email

hany_phd@yahoo.com

City

Cairo

Orcid

-

Volume

22

Article Issue

2

Related Issue

32493

Issue Date

2022-06-01

Receive Date

2022-02-18

Publish Date

2022-06-01

Page Start

154

Page End

173

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_226101.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=226101

Order

9

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Diversify Management on Achieving Competitive Advantage in Cairo Hotels

Details

Type

Article

Created At

22 Jan 2023