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204211

The Role of Heritage Hotels in Increasing Tourist Flow Rates in Cairo, Egypt

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

The main argument of this paper is to examine the role of heritage hotels in improving Egyptian tourism revenues, as this type of hotels provides the attractiveness of Historical Cairo with a new dimension represented in a mixture of tangible and intangible elements such as natural, cultural, man-made resources, attractions, facilities and services. The field study was done through a survey to a sample of hotel guests in Cairo, where 372 online questionnaires were sent to the respondents, and 255 questionnaires were completed. The data was analyzed using the SPSS software - version 23. The most important results were that there is a positive correlation between heritage hotels and increasing tourist flow in Cairo, where this type of hotels attracts special types of tourists with high spending level. In addition, the need of establishing tourist paths within Historical Cairo to encourage the development of local crafts, and the need to develop creative marketing strategies that create “Local Brands" to communicate with global electronic platforms about heritage hotels.

DOI

10.21608/jaauth.2021.94035.1235

Keywords

Heritage hotels, Tourist Flow, Hospitality Industry & Cairo City

Authors

First Name

Hany

Last Name

Sadek

MiddleName

Salah

Affiliation

Higher Institute for Specific Studies, Heliopolis - Hotel Management Department

Email

hany_phd@yahoo.com

City

Cairo

Orcid

-

Volume

21

Article Issue

3

Related Issue

28120

Issue Date

2021-12-01

Receive Date

2021-09-03

Publish Date

2021-12-01

Page Start

175

Page End

195

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_204211.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=204211

Order

10

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Role of Heritage Hotels in Increasing Tourist Flow Rates in Cairo, Egypt

Details

Type

Article

Created At

22 Jan 2023