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188524

The Role of Advertising and Trademarks Affections in Greco - Roman Egypt

Article

Last updated: 24 Dec 2024

Subjects

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Tags

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Abstract

Clearly, each advertisement must communicate some information in order to change an attitude or persuade people. In the meantime, advertising appeared in prehistoric times such as in ancient Egypt it adds product value by creating brands to compete for instance, they marked brand cattle to indicate ownership. Egyptians rulers used personal promotion to glorify their achievement so advertising used to support the rulers and purchase goods in ancient Egypt as a way to influence the thinking of people and the Egyptian writing was a key to gain public support also Greece merchants hired town criers to walk through the streets to announce the arrival of ships. Additionally, trademarks have pointed to the branding of cattle that depicted on ancient Egyptian wall paintings as source identifiers for purposes of sale because Egypt was a center for trade routes such as western Asia so peoples were often shown in Egyptian art bringing gifts or trade goods to the king in ancient Egypt.

DOI

10.21608/jaauth.2021.85089.1204

Keywords

advertising, newspaper, communication, Trademarks, shops, Merchants

Authors

First Name

Doaa

Last Name

Fadel

MiddleName

-

Affiliation

Lecturer in Tourist Guidance department, High Institute of Tourism & Hotels, King Marriott – Alexandria

Email

doaa.fadel1985@gmail.com

City

Alexandria

Orcid

https://orcid.org/00

Volume

21

Article Issue

2

Related Issue

27721

Issue Date

2021-12-01

Receive Date

2021-07-09

Publish Date

2021-12-01

Page Start

80

Page End

97

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_188524.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=188524

Order

4

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Role of Advertising and Trademarks Affections in Greco - Roman Egypt

Details

Type

Article

Created At

22 Jan 2023