The study aims to shed light on the importance of the new Suez Canal axis development project and determine its role in providing security, political, economic, and development stability. The study showed the planned tourism investments in the Suez Canal region. Emphasis was placed on evaluating the tourism product presented in Ismailia Governorate as one of the most critical areas overlooking the Suez Canal axis using the SWOT analysis model for the internal and external environments, and a matrix of alternative strategies was proposed using TOWS analysis to advance the tourism product in the governorate by choosing the appropriate strategy from among the proposed strategies to be applied to attract tourism investments to the province