162918

Millennials Revisit Intention Based-Perceived Value in the Hospitality Industry: The Mediating Effect of Satisfaction

Article

Last updated: 04 Jan 2025

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Tags

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Abstract

Recently, hotels have given significant attention to the millennials' generation, as they have become a niche market in the digital market era, and brought unique perspectives and values. Millennials have been raised as a new marketing goal for many hotel companies. Hotel Marketers consider Millennials' satisfaction and revisit intention as the most important strategies toward attracting them, to increase higher profit gain. Therefore, the purpose of this paper is two-fold. First, the study examines the hierarchical influence of the multiple dimensions of values perceived on the aspect of Millennials' satisfaction and revisits intention in the hospitality industry. Second, the study attempts to re-arrange the power of value perceived toward the digital generation from a hotel marketing perceptive. The study used a survey that has been conducted through a well self-administrated questionnaire. The population of the study included all the millennial hotel guests in Alexandria, the North coast, and Hurghada, Egypt. Data were analyzed using Linear Regression, mean and standard deviation. The study results reveal that the dimensions of perceived value are strong positive predictors for Millennials' satisfaction and revisit intention and significantly play an important positive impact on Millennials satisfaction. Finally, the study suggests that focusing on millennials' value perception strategy can help to raise competitive advantage.

DOI

10.21608/jaauth.2021.63180.1137

Keywords

Millennials', Satisfaction, perceived value, social media, competitive price

Authors

First Name

Maher

Last Name

Hossny

MiddleName

-

Affiliation

Hotel Management Department, Cairo higher institute for tourism and hotels.

Email

dr.maherfouaad@gmail.com

City

Cairo

Orcid

0000-0002-2725-6933

Volume

20

Article Issue

2

Related Issue

23822

Issue Date

2021-06-01

Receive Date

2021-02-14

Publish Date

2021-06-01

Page Start

247

Page End

272

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_162918.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=162918

Order

11

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Millennials Revisit Intention Based-Perceived Value in the Hospitality Industry: The Mediating Effect of Satisfaction

Details

Type

Article

Created At

22 Jan 2023