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109081

Towards the Revitalization of Egyptian Nile Cruises: Opportunities and Challenges

Article

Last updated: 24 Dec 2024

Subjects

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Tags

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Abstract

 Cruises are currently regarded internationally as arising tourism activities and the Nile Cruises have become one of the important components of the Egyptian tourism sector. The research is aiming at providing an overall and current profile of the Egyptian Nile Cruises as well as demonstrating the opportunities for, and challenges against the Egyptian Nile Cruises' revitalization. A questionnaire has been distributed among 35 managers of sampled floating hotels to illustrate the latest condition of the Nile Cruises. An interview has also been conducted to explore the opportunities, challenges, and visions for Egyptian Nile Cruises' development. It has been concluded that most of Egyptian Nile Cruises have been negatively affected by the sequences of critical crises that led to work stagnation and a decrease in profitability. Recently, there is an undesirable influence of the COVID-19 outbreak on Nile Cruises since the cruise ship is the first hospitality establishment adversely influenced by epidemics. However, Cruise trips are still a potential tourism field in Egypt as Upper Egypt is a unique tourist destination that surely guarantees tourists' demand. Finally, it is proposed to adopt modern marketing tools to attract new market segmentation and sign protocols with inspection companies to control the health and safety as well as manage the anti-virus infection and protection procedures.

DOI

10.21608/jaauth.2020.37408.1056

Keywords

Cruises, Floating, corona, Opportunities, challenges

Authors

First Name

Nahla

Last Name

Helmy

MiddleName

-

Affiliation

Hotel Management, Faculty of Tourism and Hotel Management, Beni Suef University

Email

nahlah1770@hotmail.com

City

Cairo

Orcid

-

First Name

Khaled

Last Name

Soliman Abd Elhalem

MiddleName

-

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Luxor University, Egypt

Email

khaled_soliman@fth.svu.edu.eg

City

-

Orcid

-

Volume

20

Article Issue

1

Related Issue

21763

Issue Date

2021-06-01

Receive Date

2020-07-27

Publish Date

2021-06-01

Page Start

145

Page End

174

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_109081.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=109081

Order

9

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Towards the Revitalization of Egyptian Nile Cruises: Opportunities and Challenges

Details

Type

Article

Created At

22 Jan 2023