148192

Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites

Article

Last updated: 04 Jan 2025

Subjects

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Tags

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Abstract

As known, tourism bears an exceptional ability to generate profit and furnish job opportunities, besides finding methods on how to gain benefits of dark tourism to the growth of the Egyptian tourism sector. So the study focuses on how to use a unique set of marketing tools as Rumours and Dark testimonies to entice visitors to go to visits darkish heritage sites which using uncommon scenarios and it's primarily based on the technique of the interpretation that affords to the site visitors as a unique experience it combines the tangible and intangible effects inside the sites. Also, the study draws attention to unfamiliar types of tourism through using technology, exhibitions, drama and storytelling. The study also investigates how the community can cooperate with the stakeholders in promoting dark tourism with stakeholders for implementation. Finally, the research approach is based totally on a descriptive-analytical study, using the method of descriptive analysis resources like empirical and theoretical articles, journals, newspapers, websites, books, blogs and using an online survey.

DOI

10.21608/jaauth.2021.56728.1114

Keywords

Dark Stories, marketing, Rumours, interpretation, Dark Heritage Sites

Authors

First Name

shaimaa

Last Name

Mostafa

MiddleName

-

Affiliation

Museums and Heritage Management, Helwan University, Faculty of Tourism and Hotel Management, Cairo, Egypt.

Email

shaimaanagib79@gmail.com

City

Cairo, zahraa nasr city

Orcid

-

First Name

Ghada

Last Name

Hammoud

MiddleName

-

Affiliation

Dean of the Faculty of Tourism and Hotels, Beni Suef University

Email

profghada@gmail.com

City

-

Orcid

-

First Name

Hosam

Last Name

Refai

MiddleName

-

Affiliation

Museums and Heritage Management, Helwan University, Faculty of Tourism and Hotel Management, Cairo, Egypt.

Email

hosamrefai@gmail.com

City

-

Orcid

-

First Name

Manal

Last Name

Hammad

MiddleName

-

Affiliation

Museums and Heritage Management, Helwan University, Faculty of Tourism and Hotel Management, Cairo, Egypt.

Email

manalborhan@hotmail.com

City

Cairo

Orcid

-

Volume

20

Article Issue

1

Related Issue

21763

Issue Date

2021-06-01

Receive Date

2021-01-10

Publish Date

2021-06-01

Page Start

27

Page End

36

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_148192.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=148192

Order

3

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites

Details

Type

Article

Created At

22 Jan 2023