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151302

Target marketing strategies as a technique to overcome the tourism crisis in Egypt

Article

Last updated: 24 Dec 2024

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Abstract

The tourism industry in Egypt is having a terrible crisis that shows in the diminishing numbers of tourists, especially that most countries has risen up the alert degree to warn their citizen from travelling to Egypt This with the unrest political conditions requires that Egypt applies very concentrated and effective marketing strategies that have fast outcomes. The most appropriate strategy would be targeting a specific market according to a set of conditions and a list of criteria.

DOI

10.21608/jaauth.2013.151302

Authors

First Name

sabrina

Last Name

abdelwahab

MiddleName

-

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University

Email

sabrinaabdelwahab@yahoo.com

City

-

Orcid

-

Volume

10

Article Issue

عدد خاص

Related Issue

21668

Issue Date

2013-12-01

Receive Date

2013-02-23

Publish Date

2013-12-31

Page Start

33

Page End

39

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 10_Issue عدد خاص_Pages 33-39.pdf

PDF . 875.0kB

Link

https://jaauth.journals.ekb.eg/article_151302.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=151302

Order

3

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Target marketing strategies as a technique to overcome the tourism crisis in Egypt

Details

Type

Article

Created At

22 Jan 2023