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122892

The Effect of Using Service Automation and Robotic Technologies (SART) in Egyptian Hotels

Article

Last updated: 24 Dec 2024

Subjects

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Tags

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Abstract

Introduction: Service automation and robotic technologies (SART) are now the most important strategic technologies for hospitality; satisfy guests, Employees' knowledge and efficiency: investigate SWOT" strategic planning analysis to evaluate the SART in Egyptian hotels. Objectives: The research objective was to shed light on the importance of SART in Egyptian hotels and its policy in entitles workers to the importance of service automation and robotic in ensuring Guest satisfaction and safety. Methodology: A survey was carried out on (28) Five Star Egyptian hotels. Results: The major contribution findings of this research showed that the effectiveness of the SART in assessing decisions, Increase Guest Satisfaction in Egyptian hotels. Recommendations: The study recommended the need to apply the SART in Egyptian hotels. Therefore, management should be sensitive to the SART applications that were already going on within the hotels and seek means to support them. Hotels management in Egypt should direct some of their budgets to SART.

DOI

10.21608/jaauth.2020.44213.1076

Keywords

Service automation, Robotic technologies, Guest’ Satisfaction, Customer Centric Marketing, safety and infections prevention

Authors

First Name

Hany

Last Name

Kozmal

MiddleName

Atef

Affiliation

Associate prof and head department of hotel management the higher institute for tourism and hospitality management Egoth Luxor

Email

hany_atef2000@yahoo.com

City

Cairo

Orcid

-

Volume

19

Article Issue

2

Related Issue

18513

Issue Date

2020-12-01

Receive Date

2020-09-26

Publish Date

2020-12-01

Page Start

130

Page End

165

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_122892.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=122892

Order

6

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Effect of Using Service Automation and Robotic Technologies (SART) in Egyptian Hotels

Details

Type

Article

Created At

22 Jan 2023