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113037

Effectiveness of Electronic Customer Satisfaction Survey in Luxor and Aswan Hotels

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

Electronic Surveys have become one of the recent technological tools used in the hospitality industry. Online customer satisfaction review is a significant type of electronic surveys utilized by marketing departments in hotel establishments. The research aims at identifying the main advantages, disadvantages, and effectiveness of applying an electronic customer satisfaction survey. Seven 5-star hotels in Luxor and Aswan have been selected as the research sample, representing 58.5% of the total number of 5-star hotels in Luxor and Aswan. A questionnaire has been distributed among 35 employees working in the marketing department of the visited hotels and an interview has been conducted with 21 managers working in related departments in the investigated hotels. Advantages are summarized in the fast and easy access of guests, prompt and fast analysis of staff to the survey. On the other hand, disadvantages are briefed in the high cost of installing online systems and the ignorance of some staff and guests in using them. Egyptian Hotel Association,  in collaboration with hotel properties, should provide technical assistance for installing an obligatory electronic customer satisfaction survey in Egyptian hotels, including Luxor and Aswan hotels. Finally, hotels have to assign technical staff for installing such a system with a follow-up agenda and provide training sessions to their staff to teach them the knowhow of operation.

DOI

10.21608/jaauth.2020.38535.1059

Keywords

electronic, customer, Satisfaction, Survey

Authors

First Name

Nahla

Last Name

Helmy

MiddleName

-

Affiliation

Hotel Management, Faculty of Tourism and Hotel Management, Beni Suef University

Email

nahlah1770@hotmail.com

City

Cairo

Orcid

-

First Name

Michael

Last Name

Magdi Zaki

MiddleName

-

Affiliation

Hotel Studies Department, Faculty of Tourism and Hotels, Luxor University

Email

dr.michael@fth.luxor.edu.eg

City

-

Orcid

-

Volume

19

Article Issue

1

Related Issue

16018

Issue Date

2020-12-01

Receive Date

2020-08-09

Publish Date

2020-12-01

Page Start

113

Page End

142

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_113037.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=113037

Order

7

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Effectiveness of Electronic Customer Satisfaction Survey in Luxor and Aswan Hotels

Details

Type

Article

Created At

22 Jan 2023