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113647

The Impact of the Environmental Assessment Using the Quadruple Strategic Analysis Matrix in Enhancing the Competitive Advantage of Diving Tourism in the Jordanian Coast of the Gu

Article

Last updated: 24 Dec 2024

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Abstract

The research aims to identify the impact of environmental assessment using the quad analysis matrix (SWOT Analysis) in enhancing the competitive advantage of the reality of diving tourism in the Jordanian Gulf of Aqaba coast, through the use of the quadruple analysis system to identify all the strengths, weaknesses, opportunities and threats in diving tourism in Aqaba, to provide a comprehensive picture of the chronological reality of development in the diving tourism industry, and the spatial organization and spatial relationships between all uses in the study area, also drawing on the geographic information systems and remote sensing software, to provide a holistic picture that contributes to learning about the current reality of diving tourism in Aqaba, and the future prediction in the form of spatial space within a comprehensive holistic approach based on scientific foundations. The study reached the importance of integrated environmental management with its natural, economic and social elements, based on a comprehensive analysis and diagnosis of all diving tourism activities, according to sustainable planning and approach, based on future best practices and projections related to the uses of the diving tourism industry. This contributes to setting the decision-maker on the right path in adopting the holistic planning process for the diving tourism industry in the study area, especially in light of the great expansion witnessed by the diving tourism industry in Aqaba during the recent times.

DOI

10.21608/jaauth.2020.36993.1054

Keywords

Diving Tourism, Spatial analysis, Coral Reefs, Integrated Management, SWOT Analysis, Quadrant Analysis Matrix

Authors

First Name

Ibrahim

Last Name

Bazazo

MiddleName

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Affiliation

The Director of the Center for Consulting and Continuing Education, University of Jordan, Aqaba.

Email

i.bazazo@ju.edu.jo

City

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Orcid

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First Name

Maher

Last Name

Al-Shamayleh

MiddleName

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Affiliation

Department of History and Islamic Civilization, Tourism Guidance, University of Sharjah, U.A. E

Email

malshamaileh@sharjah.ac.ae

City

-

Orcid

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First Name

Lama

Last Name

Mahmoud Al-orainat

MiddleName

-

Affiliation

PhD candidate, Friedrich-Alexander University, Erlangen-Nürnberg, Germany.

Email

lama_ora@yahoo.com

City

-

Orcid

-

Volume

18

Article Issue

3

Related Issue

16016

Issue Date

2020-06-01

Receive Date

2020-07-23

Publish Date

2020-06-01

Page Start

240

Page End

258

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_113647.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=113647

Order

14

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of the Environmental Assessment Using the Quadruple Strategic Analysis Matrix in Enhancing the Competitive Advantage of Diving Tourism in the Jordanian Coast of the Gulf of Aqaba

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Article

Created At

22 Jan 2023