Beta
ManageSearchChatDiscover
92266

The impact of creative marketing elements on the market share of travel agencies in canal cities

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

The research aims at highlighting the impact of creative marketing elements on the market share of travel agents in canal cities. The field study was conducted by distributing questionnaires to a sample of Egyptian travel agencies class "A" in canal cities. The results indicated that creative marketing is one of the most important modern styles that must be followed to achieve Excellency and gain customers satisfaction and their loyalty increase market share. the study recommends to enhance the concept of creative marketing and create new services to be distinguished from competitors.

DOI

10.21608/jaauth.2019.92266

Keywords

creative marketing, creative marketing dimensions, Market share

Authors

First Name

Heba Allah

Last Name

alakhras

MiddleName

Atef

Affiliation

faculty of tourism and hotels, Suez Canal University

Email

heba_alakhras@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

17

Article Issue

2

Related Issue

13821

Issue Date

2019-12-01

Receive Date

2020-05-27

Publish Date

2019-12-01

Page Start

124

Page End

134

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 17_Issue 2_Pages 124-134.pdf

PDF . 654.4kB

Link

https://jaauth.journals.ekb.eg/article_92266.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=92266

Order

10

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The impact of creative marketing elements on the market share of travel agencies in canal cities

Details

Type

Article

Created At

22 Jan 2023