Beta
76478

Examining the image of Egypt as a tourist destination as perceived by French-speaking African students

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

-

Abstract

The image of the destination is a very important concept in the field of tourism management as well as in the field of destination marketing. It is important to evaluate the image perceived by tourists because this image affects their behavior and their choice of destination. A certain destination can achieve its tourism objectives if it has a favorable perceived image. Through this paper, we try to examine the image of Egypt as a tourist destination as it is perceived by French-speaking African students from SenghorUniversity in Alexandria. This study highlights the importance of the tourism of African students in Egypt and tries to help decision-makers evaluate and build the right tourism marketing strategies for African markets.

DOI

10.21608/jaauth.2019.76478

Keywords

The image of the destination, Egypt, French-speaking African students

Authors

First Name

Hanane

Last Name

Taher ELzeiny

MiddleName

-

Affiliation

Faculty of commerce – Alexandria University

Email

hananeelzeiny26@gmail.com

City

-

Orcid

-

Volume

17

Article Issue

1

Related Issue

11468

Issue Date

2019-12-01

Receive Date

2020-03-08

Publish Date

2019-12-01

Page Start

92

Page End

99

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_76478.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=76478

Order

8

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Examining the image of Egypt as a tourist destination as perceived by French-speaking African students

Details

Type

Article

Created At

22 Jan 2023