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57683

The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo

Article

Last updated: 24 Dec 2024

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Abstract

The study focuses on assessing the relationship between e-marketing and competitive advantages at three- star hotels in Cairo, and identifying the challenges and obstacles that prevent e-marketing adoption at the hotels of the study. The result shows a significant correlation between e-marketing and competitive advantages due to their resources and dimentions. So it leads us to conclude that competitive advantages get their achieving principles from e-marketing resources. Finally, the research provided some recommendations & suggestions.

DOI

10.21608/jaauth.2014.57683

Keywords

E-Marketing, Competitive Advantages, Hotels, Egypt

Authors

First Name

Elhussien

Last Name

Ali

MiddleName

-

Affiliation

Department of Hotel Studies - Faculty of Tourism and Hotels - Fayoum University

Email

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City

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Orcid

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First Name

Mohamed

Last Name

Sheded

MiddleName

-

Affiliation

Department of Hotel Studies - Faculty of Tourism and Hotels - Fayoum University

Email

-

City

-

Orcid

-

Volume

11

Article Issue

3

Related Issue

8737

Issue Date

2014-12-01

Receive Date

2014-09-09

Publish Date

2014-12-19

Page Start

153

Page End

166

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 11_Issue 3_Pages 153-166.pdf

PDF . 523.6kB

Link

https://jaauth.journals.ekb.eg/article_57683.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=57683

Order

36

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The role of e-marketing in enhancing the competitiveness of hotels by applying to three-star hotels in Cairo

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Article

Created At

22 Jan 2023