Beta
ManageSearchChatDiscover
57682

The impact of the application of marketing relations practices on the financial performance of some Egyptian hotels

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

This research aims at determining the impact of relationship marketing practices "CRM" (marketing communications - customer loyalty creation- customer partnership) on the financial performance standard of hotels, including improving the financial level and the duration of positive financial performance. The field study was applied to a simple random sample of marketing, sales, public relations and yield managers in five - star hotels in Cairo and Sharm El Sheikh . The research results concluded the lack of effect of (CRM) practices on the financial performance in case of applying one or two practices without the third, while applying all the three practices together showed a positive effect. The research recommended an integrated marketing orientation, based on customer retention; the study also suggested a form to measure the impact of "CRM" practices on the financial performance.

DOI

10.21608/jaauth.2014.57682

Keywords

Relationship Marketing, Financial Performance, Hotels, Egypt

Authors

First Name

Ali

Last Name

Shehata

MiddleName

El sayed

Affiliation

Hotels studies department, faculty of tourism and hotels, Suez Canal University

Email

dr.ali.shehata@tourism.suez.edu.eg

City

ismaillia

Orcid

0000-0002-8280-3418

Volume

11

Article Issue

3

Related Issue

8737

Issue Date

2014-12-01

Receive Date

2014-09-09

Publish Date

2014-12-19

Page Start

129

Page End

152

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 11_Issue 3_Pages 129-152.pdf

PDF . 333.8kB

Link

https://jaauth.journals.ekb.eg/article_57682.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=57682

Order

35

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The impact of the application of marketing relations practices on the financial performance of some Egyptian hotels

Details

Type

Article

Created At

22 Jan 2023