This is an exploratory study about the applications of augmented reality in cultural tourism. The application was 3D
Video Mapping Show on Ancient Alexandria as a pilot project. Seeking to verify the study objectives, differentiated
between virtual and augmented reality, also reviewed a number of examples, which demonstrate the diversity of
applications of this new technology in cultural tourism. The study also used participant observation and focus group on
investigating the effectiveness of the show in enhancing the cultural tourism in the city. The results indicated that
current application of augmented reality lack the ability to attract visitors to the destination or cultural attraction and It
needs to be reconsidered.The conclusion and recommendations were presented giving experts the opportunity to the
development of augmented reality technology in a larger scale in the particular circumstances of the case.