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53837

Green Marketing activities of four and five star hotels in Alexandria, Egypt

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Last updated: 24 Dec 2024

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Abstract

The present study was formulated in order to evaluate various aspects (activities) of green marketing in 4&5 stars hotels in Alexandria. This study begun from October 2014 till February 2015, A prospective study was carried out to collect data from mangers, guests and chefs of (n=9) four star hotel and (n=6) five star hotels in Alexandria.   The inclusion of environmental attributes into marketing activities as a part of environmental management system (Ems) was described; the results encourage the green marketing in hotels. We recommended that the government should institute rewards and tax benefits to advance the entrenchment of green practices in the hotel sector in Egypt especially in Alexandria city.

DOI

10.21608/jaauth.2016.53837

Authors

First Name

Nawal

Last Name

Zaki

MiddleName

Morsi

Affiliation

Higher institute for Tourism, Hotels and Computer-Seyouf-Alexandria

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Orcid

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Volume

13

Article Issue

4

Related Issue

8242

Issue Date

2016-06-01

Receive Date

2016-03-17

Publish Date

2016-06-01

Page Start

63

Page End

74

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_53837.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=53837

Order

8

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Green Marketing activities of four and five star hotels in Alexandria, Egypt

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Article

Created At

22 Jan 2023