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57495

Strategic analysis as An entrance for increasing market share in Egyptian tourism companies and hotels

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

The research evaluates the dimensions of strategic analysis at Egyptian travel agents (category A) and hotels (5star), besides measuring its effect on enhancing the market share: A questionnaire was distributed to a random sample of administrative employees at the travel agents and hotels - The collected data were statistically processed.  The results showed that despite the willingness of these organizations to use up-to-date technology, they lack financial resources necessary to widen their activities. Also, it is revealed that the concept (meaning) of strategic analysis was less tangible at the travel agents compared to hotels. Relevant recommendations are given.

DOI

10.21608/jaauth.2019.57495

Keywords

Strategic analysis, Market share, tourism companies, Hotels

Authors

First Name

Asmaa

Last Name

Salma

MiddleName

-

Affiliation

faculty of tourism and hotels, Suez Canal University

Email

asmaa_said@tourism.suez.edu.eg

City

ismaillia

Orcid

-

First Name

Ahmed

Last Name

Elnagar

MiddleName

Karam

Affiliation

Hotels studies department, faculty of tourism and hotels, Suez canal university

Email

ahmed_karam@tourism.suez.edu.eg

City

Ismailia

Orcid

0000-0003-1787-8189

Volume

16

Article Issue

1

Related Issue

7767

Issue Date

2019-06-01

Receive Date

2018-02-04

Publish Date

2019-06-01

Page Start

112

Page End

122

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_57495.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=57495

Order

12

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Strategic analysis as An entrance for increasing market share in Egyptian tourism companies and hotels

Details

Type

Article

Created At

22 Jan 2023