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68496

A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city

Article

Last updated: 04 Jan 2025

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Abstract

This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya. The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities. The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.

DOI

10.21608/jaauth.2019.68496

Keywords

Shehat city – marketing strategy – domestic tourism

Authors

First Name

Laila

Last Name

Al-Kariwy

MiddleName

Milad Bashir

Affiliation

Faculty of Tourism and Hotels, Suez Canal University

Email

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City

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Orcid

-

First Name

Islam

Last Name

Al-Gammal

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Suez Canal University

Email

-

City

-

Orcid

-

First Name

Nadia

Last Name

Maher

MiddleName

-

Affiliation

Faculty of Tourism and Hotels, Suez Canal University

Email

drnadia_maher@tourism.suez.edu.eg

City

-

Orcid

-

Volume

16

Article Issue

2

Related Issue

7766

Issue Date

2019-06-01

Receive Date

2020-01-18

Publish Date

2019-06-01

Page Start

80

Page End

88

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 16_Issue 2_Pages 80-88.pdf

PDF . 717.9kB

Link

https://jaauth.journals.ekb.eg/article_68496.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=68496

Order

9

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

A marketing strategy to promote domestic tourism in Libya: An applied study on the Shehat city

Details

Type

Article

Created At

22 Jan 2023