49968

The Role of Electronic Marketing Practices in Improving Performance in Hurghada Hotels in Egypt

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Last updated: 04 Jan 2025

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Abstract

The main purpose of this paper is to examine the relationship between applying electronic marketing practices and achieving high performance rates in Hurghada City in Egypt, as it is considered as one of major tourism destinations in Egypt. The research was conducted using a survey method. Questionnaire forms were distributed to hotel executives in addition to pre-planned interviews with hotel managers. Data were analyzed by using "Statistical Packages for Social Science" - SPSS software version 22. The research results show that five-star shain hotels use electronic marketing practices more effectively than independent hotels. Moreover, the e-marketing practices help the firms to achieve better business performance. The findings of this study states that the major benefits of applying e-marketing practices include: maintaining a relationship with hotel guests, growth of total revenues, and achieving hotel goals. In addition, there is a growing interest among Hurghada hotel guests in using the internet services as a source of tourism information.

DOI

10.21608/jaauth.2016.49968

Keywords

E-Marketing, Hotel Organizations, Performance Rate

Authors

First Name

Hany

Last Name

Sadek

MiddleName

Salah

Affiliation

Department of Hotel Studies, Higher Institute of Specific Studies - Heliopolis

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Volume

13

Article Issue

1

Related Issue

7684

Issue Date

2016-06-01

Receive Date

2016-03-24

Publish Date

2016-06-01

Page Start

131

Page End

142

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49968.html

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https://jaauth.journals.ekb.eg/service?article_code=49968

Order

35

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Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Role of Electronic Marketing Practices in Improving Performance in Hurghada Hotels in Egypt

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Article

Created At

22 Jan 2023