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49966

Evaluating pricing policies applied to Tour Operators and Travel Agents in Egypt

Article

Last updated: 24 Dec 2024

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Abstract

This study evaluates the pricing policies adopted by Tour Operators/Travel Agents in Egypt. The field study was conducted through distributing a questionnaire to managers of Tour Operators/Travel Agents. The sample included 51 Tour Operators/Travel Agents managers. The pricing techniques applied at Tour Operators/Travel Agents have high levels of efficiency and sensitivity .The training programs influences significantly the efficiency of pricing techniques. There is a strong relation between the sensitivity of pricing techniques and the efficiency of pricing technique applied at Tour Operators/Travel Agents. The study provides some recommendations such as: applying the suitable pricing strategy for Tour Operators/Travel Agents conditions; assigning an effective link between the price and the other factors of the marketing mix to be more competitive

DOI

10.21608/jaauth.2016.49966

Keywords

pricing policies/techniques, pricing efficiency, Tour Operators/Travel Agents

Authors

First Name

Salama

Last Name

Ammar

MiddleName

-

Affiliation

Higher Institute for Tourism and Hotels (EGOTH), Luxor, Egypt

Email

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City

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Orcid

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Volume

13

Article Issue

1

Related Issue

7684

Issue Date

2016-06-01

Receive Date

2016-03-24

Publish Date

2016-06-01

Page Start

107

Page End

116

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49966.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=49966

Order

33

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Evaluating pricing policies applied to Tour Operators and Travel Agents in Egypt

Details

Type

Article

Created At

22 Jan 2023