Email Marketing between Effectiveness and Inconvenience: A Case of Travel Agencies in Cairo
Last updated: 24 Dec 2024
10.21608/jaauth.2016.49964
Email Marketing, Travel Marketing, Travel & Tourism, Customers, (ROI) Return on Investment
Sameh
Abdel Baky
Refaat
Department of Tourism Studies, Faculty of Tourism & Hotel Management, Helwan University, Cairo, Egypt Department of Tourism & Hospitality Management, College of Tourism and Archaeology, King Saud University, Riyadh, Saudi Arabia
13
1
7684
2016-06-01
2016-03-24
2016-06-01
75
84
1687-1863
2682-4612
https://jaauth.journals.ekb.eg/article_49964.html
https://jaauth.journals.ekb.eg/service?article_code=49964
31
Original Article
997
Journal
Journal of Association of Arab Universities for Tourism and Hospitality
https://jaauth.journals.ekb.eg/
Email Marketing between Effectiveness and Inconvenience: A Case of Travel Agencies in Cairo
Details
Type
Article
Created At
22 Jan 2023