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49727

أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت

Article

Last updated: 24 Dec 2024

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Abstract

This study aims at assessing pricing policies in times of crises. Results were collected via interviewing 25 managers in Sharm El-sheikh city. The study revealed that pricing policies differ in crises times. The study recommended employing marketing mix instead of lowering prices in crises times.

DOI

10.21608/jaauth.2016.49727

Authors

First Name

Taha

Last Name

Aly

MiddleName

Hussien

Affiliation

Hotel Studies Department – Faculty of Tourism and Hotels – Suez Canal University

Email

-

City

-

Orcid

-

First Name

Hazem

Last Name

Halim

MiddleName

-

Affiliation

Hotel Studies Department – Faculty of Tourism and Hotels – Suez Canal University

Email

-

City

-

Orcid

-

First Name

Said

Last Name

Salama

MiddleName

-

Affiliation

Hotel studies department, faculty of tourism and hotel, Suez Canal University

Email

dr.said_salama@tourism.suez.edu.eg

City

ismaillia

Orcid

-

First Name

Mohamed

Last Name

ElZoghbi

MiddleName

-

Affiliation

Hotels studies department, faculty of tourism and hotels, Suez Canal University

Email

dr.mohamed_elzoghbi@tourism.suez.edu.egu.eg

City

ismaillia

Orcid

-

Volume

13

Article Issue

2

Related Issue

7434

Issue Date

2016-12-01

Receive Date

2016-08-17

Publish Date

2016-12-01

Page Start

53

Page End

60

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49727.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=49727

Order

21

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت

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Type

Article

Created At

22 Jan 2023