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188348

Measuring Consumers' Intention to Use Aggregator Food Ordering and Delivery Mobile Apps: a post COVID19 examination

Article

Last updated: 04 Jan 2025

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Tags

إدارة الأعمال

Abstract

The purpose of the study is to examine the impact of perceived ease of use, perceived usefulness and technology involvement on intention to use aggregator food ordering and delivery mobile apps. A single cross sectional descriptive research was conducted. questionnaires were gathered from 257 aggregator food ordering and delivery mobile app users. Regression was used to test the hypotheses. Results indicate that perceived usefulness, followed by technology involvement then perceived ease of use have significant positive impacts on intention to use aggregator food ordering m-apps

DOI

10.21608/jces.2021.188348

Authors

First Name

Sally

Last Name

Raouf Ragheb Garas

MiddleName

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Affiliation

LECTURER OF MARKETING Pharos University in Alexandria (PUA)

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City

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Orcid

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Volume

12

Article Issue

2

Related Issue

27067

Issue Date

2021-04-01

Receive Date

2021-04-01

Publish Date

2021-04-01

Page Start

640

Page End

669

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_188348.html

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https://jces.journals.ekb.eg/service?article_code=188348

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15

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

Measuring Consumers' Intention to Use Aggregator Food Ordering and Delivery Mobile Apps: a post COVID19 examination

Details

Type

Article

Created At

22 Jan 2023