Analysis of Visual and Verbal Rhetorical Strategies in Advertising Discourse From Cognitive Perspective

The effect of relations holding between verbal and visual components in advertising language

The Persuasive effect of using Visual Metaphors in Advertising Design

Impact of Verbal and Visual Rhetoric in Advertising on Consumers’ Response

La metafora un punto de arranque entre el lenguaje y el pensamiento: estudio cognitivo

"A Creative Metaphor Analysis of the Use of Fairy Tales and Superheroes in Egyptian Arabic TV Commercials"

استراتيجية التعبير عن المضمون في الإعلان المرئي بين الصوت والصورة

Simile as a Powerful Visual Language Tool in Advertising Effectiveness

Conceptual Metaphor In Online News: A Case Study Of Iraq's Political Situation

"تخطيط الحملات الإعلانية المعاصرة بين الفلسفة الرمزية والإبداع البصري الرقمي" "Planning Contemporary Advertising Campaigns between Symbolic Philosophy and Digital Visual Innovatio