Analysis of Visual and Verbal Rhetorical Strategies in Advertising Discourse From Cognitive Perspective

The effect of relations holding between verbal and visual components in advertising language

The Persuasive effect of using Visual Metaphors in Advertising Design

Impact of Verbal and Visual Rhetoric in Advertising on Consumers’ Response

La metafora un punto de arranque entre el lenguaje y el pensamiento: estudio cognitivo

"A Creative Metaphor Analysis of the Use of Fairy Tales and Superheroes in Egyptian Arabic TV Commercials"

Effects of Using visual metaphors in designing branded giveaways as non-traditional advertising media “An Analytical Study at Advertising department, Faculty of applied arts, Hel

استراتيجية التعبير عن المضمون في الإعلان المرئي بين الصوت والصورة

"تخطيط الحملات الإعلانية المعاصرة بين الفلسفة الرمزية والإبداع البصري الرقمي" "Planning Contemporary Advertising Campaigns between Symbolic Philosophy and Digital Visual Innovatio

Simile as a Powerful Visual Language Tool in Advertising Effectiveness