Impact of Verbal and Visual Rhetoric in Advertising on Consumers’ Response

The effect of relations holding between verbal and visual components in advertising language

The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor

استراتيجية التعبير عن المضمون في الإعلان المرئي بين الصوت والصورة

A Semiotic Approach to Understanding Advertisements

A Linguistic Study of Manipulative Advertising Strategies of the Mobile Network Operators In Egypt and the US Comparative Approach

لغة الإعلان اتجارى : دراسة بلاغية

Interpersonal Metadiscourse Markers in Persuasive Local Newspaper Articles: A Cross-Cultural Study

البلاغة البصرية لإعلانات الشرکات متعددة الجنسيات عبر مواقعها الإلکترونية: دراسة تحليلية

Ecolinguistics and Branding: A Dual Analysis of Nature-Related Terms and Commercial Semantics in the "NOW Corpus