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53088

Visitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman

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Last updated: 04 Jan 2025

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Abstract

This study aims at contributing to the body of research on visitor satisfaction at UNESCO World Heritage Sites with a case study of the Oasis of Bahla and Land of Frankincense, two Cultural World Heritage Sitesin the Sultanate of Oman. To analyse the level of satisfaction of visitors to the Oasis of Bahla and the Land of Frankincense, a questionnaire was developed which consisted of five main sections in accordance with the research model and in total, 250 visitors took part in the survey. The results showed that the tourists' overall satisfaction for both sites was above average and that visitors would recommend them to other people. The research recommended that UNESCO needs to acknowledge the importance of on-site interpretation and tourism infrastructure for heritage tourists. Also, Omani government needs to develop thought-out management plans and an efficient implementation mechanism in order to enhance the quality of the World Heritage Sites which are attractive for many visitors.

DOI

10.21608/thalexu.2019.53088

Keywords

Visitor Satisfaction, World Heritage Sites, behavioral intentions, Sultanate of Oman

Authors

First Name

هبة عزيز

Last Name

.

MiddleName

-

Affiliation

الجامعة الألمانية للتکنولوجيا في عُمان

Email

heba.aziz@gutech.edu.om

City

مـســـقـط

Orcid

-

First Name

فيليب هيرتسنج

Last Name

.

MiddleName

-

Affiliation

الجامعة الألمانية للتکنولوجيا في عُمان

Email

philipp.herzig@gutech.edu.om

City

مـســـقـط

Orcid

-

Volume

16

Article Issue

Vol.16 - Issue 1

Related Issue

7407

Issue Date

2019-07-01

Receive Date

2019-10-12

Publish Date

2019-07-01

Page Start

17

Page End

47

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_53088.html

Detail API

https://thalexu.journals.ekb.eg/service?article_code=53088

Order

2

Type

المقالة الأصلية

Type Code

931

Publication Type

Journal

Publication Title

المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

Visitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman

Details

Type

Article

Created At

22 Jan 2023