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51420

Impact of Airline Mobile Applications on Passenger Satisfaction in Egyptair

Article

Last updated: 22 Jan 2023

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Abstract

The progress of Information Technology (IT) has altered the business sector in various industries in general and in the airline sector in particular. Modern Information and Communication Technologies (ICTs) provides strong instruments for institutions and can seriously impact their operation, structure, and method. The advent of mobile technologies has provided modern innovation for airlines by increasing the availability, frequency, and speed of interaction between the airlines and its passengers.  This paper aims to investigate the status quo and potential of mobile services in the airline sector. Mobile airline services, such as booking, check-in, boarding pass, gate caller, flight and lost baggage information, have been increasingly utilized recently, and this paper aims to analyze the effects of mobile marketing tool at passenger satisfaction of Egyptair. To achieve that, this research employed a method of descriptive analytical methodology by using a questionnaire tool. The sample was passengers in Egyptair. 400 questionnaires were administered; only (384) returned questionnaires were valid for the statistical manipulation of data with a response rate of 96 % from the total distributed questionnaires in Cairo international airport and Egyptair domestic sales offices. The results of the tools were analyzed using

DOI

10.21608/thalexu.2018.51420

Keywords

Mobile Applications, Airline Mobile Applications, Mobile Marketing, Passenger Satisfaction, Egyptair

Authors

First Name

حسين

Last Name

عبد الوهاب

MiddleName

-

Affiliation

جامعة الإسکندرية - کلية السياحة و الفنادق

Email

nashwafouad1@yahoo.com

City

الإسکندریة

Orcid

-

Volume

15

Article Issue

15 - Issue 2

Related Issue

7403

Issue Date

2018-10-01

Receive Date

2019-10-01

Publish Date

2018-10-01

Page Start

9

Page End

28

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_51420.html

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https://thalexu.journals.ekb.eg/service?article_code=51420

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2

Type

المقالة الأصلية

Type Code

931

Publication Type

Journal

Publication Title

المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية

Publication Link

https://thalexu.journals.ekb.eg/

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Article

Created At

22 Jan 2023