With the need to increase tourism demand by focusing on alternative forms of tourism, wedding  based tourism has gained significant attention in recent years, providing new tourism opportunities  in accordance with such demand. Tourism motivations are important factors in understanding  tourist behavior in relation to destination‟s choice, especially for the wedding market. However,  very little research has been conducted regarding the travel behavior of wedding tourism.The  purpose of the study was to describe the various travel motivations of wedding tourism to oneof  the more attractive tourism destinations in Egypt with its distinctive characteristics, which is El  Gouna, in Hurghada, Red Sea. The study adopts a mixed method based on an exploratory  quantitative and qualitative approaches for data collection.It embracesthe demand-side perspective  in order to deepen the knowledge about the motivation that drives people to celebrate their  wedding outside their hometown. Findings revealed that wedding tourists are primarily attracted  by the destination‟s attributes such as the “sea, sun and sand" in the case of El Gouna considered a  summer destination, which forms part of anattractive experience or adventure. And that marketing  and promoting El Gouna as a wedding destination is still as its first stages. Thus,it was suggested  that in order to encourage wedding tourism, increasing marketing and promotion efforts could  help to be an effective tool.