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47391

The impact of using mobile phone technology and its applications in political marketing operations (applied to Egypt)

Article

Last updated: 07 Jan 2025

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Abstract

The revolution in the field of communications technology and the emergence of smart phone technology has made it possible to communicate between tourism service providers and customers, and between customers themselves on the Internet; to exchange information and opinions about tourism and travel activities. This has become easier through tourism applications "Mobile Tourism Application", which have diversified to cover all areas of tourism work such as tourism and airline company applications, hotel applications, tourist guidance applications, and others. Therefore, the theoretical part of the current study aims to present the development of smartphone technology and highlight the basic technological trends in the field of tourism applications, the most important uses of smartphones and their applications in the tourism sector, with a review of the classifications of these tourism applications and their most important models, their benefits and how to use them in tourism marketing. As for the field part of the study, it aims to verify the validity of the study hypothesis, so it relied on designing a survey form and distributing it to (450) individuals who use smartphone applications in the tourism field in Egypt; This is to identify the extent of their spread and the impact of using their applications in supporting and developing tourism marketing operations in Egypt

DOI

10.21608/thalexu.2016.47391

Keywords

The impact of using mobile phone technology and its applications in political marketing operations

Authors

First Name

Abeer Attia, Rehab Elgamil,

Last Name

Bosy Elgamil

MiddleName

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Affiliation

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Email

nashwafouad1@yahoo.com

City

الإسکندریة

Orcid

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Volume

13

Article Issue

2

Related Issue

7092

Issue Date

2016-12-01

Receive Date

2019-09-08

Publish Date

2016-08-01

Page Start

1

Page End

23

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_47391.html

Detail API

http://journals.ekb.eg?_action=service&article_code=47391

Order

1

Type

Original Article

Type Code

931

Publication Type

Journal

Publication Title

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

The impact of using mobile phone technology and its applications in political marketing operations (applied to Egypt)

Details

Type

Article

Created At

22 Jan 2023