Beta
40512

Relevant Correlations among Reputation, WOM and e-WOM with Satisfaction of Distance Education

Article

Last updated: 22 Jan 2023

Subjects

-

Tags

-

Abstract

This paper aimed to test the relevant correlations among Word-Of-Mouth, electronic-Word-Of-Mouth e-WOM, reputation and satisfaction of distance education. Also, the study explored a set of key elements of the service with regard to satisfaction of distance education, including: curricula, instructors, procedures, customer value and equipment.Finally, the paper analyzed the differences of satisfaction extent according togender, age and nationality. The findings indicated significant factors influence satisfaction and reputation, and estimated the weight of each factor. The study presented a proposed modelto assist practitioners and researchers who are interested in activities that combine computer work with education performance and stakeholder satisfaction. The proposed model was applied on Saudi Arabia, and the sample was collected from the distance education students of Dammam University. More generalizations could be developed, based on these findings, when conducting further research on other universities, countries and cultures.

DOI

10.21608/jsec.2017.40512

Keywords

marketing, Distance Education, Customer satisfaction, Reputation, WOM, E-WOM

Authors

First Name

Osama

Last Name

Ahmed Abdelkader

MiddleName

-

Affiliation

Department of Marketing, College of Applied Studies and Community Service, University of Dammam

Email

-

City

-

Orcid

-

Volume

47

Article Issue

2

Related Issue

6347

Issue Date

2017-07-01

Receive Date

2017-03-11

Publish Date

2017-07-01

Page Start

563

Page End

582

Print ISSN

2636-2562

Link

https://jsec.journals.ekb.eg/article_40512.html

Detail API

https://jsec.journals.ekb.eg/service?article_code=40512

Order

13

Type

المقالة الأصلية

Type Code

914

Publication Type

Journal

Publication Title

المجلة العلمية للإقتصاد و التجارة

Publication Link

https://jsec.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

22 Jan 2023