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39386

Dimensions of Corporate Citizenship and its Impact on Customer Loyalty An Applied Study to the Customers of the Mobile Companies in Dakahlia Governorate

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Last updated: 22 Jan 2023

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Abstract

The objective of this applied study is to identify the impact of adopting corporate citizenship practices of Egyptian mobile service companies on the customer loyalty through a questionnaire to analyze opinions of a random sample for customers of these companies in Dakahlia Governorate. Much literature has agreed that corporate citizenship has four aspects of application: Economic citizenship, legal citizenship, ethical citizenship, and philanthropic citizenship, which were adopted in designing the conceptual framework of this study. The findings of the study indicate many points of importance, the most important of which is nullifying the main hypothesis of the study, which is “no significant impact of corporate citizenship dimensions on the customer loyalty." The findings have indicated that there is a significant independent impact of each of the four corporate citizenship dimensions on the loyalty of the mobile company customers.

DOI

10.21608/jsec.2018.39386

Keywords

Corporate citizenship, Customer loyalty, mobile companies, Egypt

Authors

First Name

Marwa

Last Name

A. M. Abdel Kader

MiddleName

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Affiliation

Higher Institute of Administrative Sciences

Email

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City

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Orcid

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First Name

Hend

Last Name

S. H. Hassan

MiddleName

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Affiliation

Faculty of Commerce, Mansoura University

Email

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City

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Orcid

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First Name

Ahmed

Last Name

A. M. Abdel Kader

MiddleName

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Affiliation

Faculty of Commerce, Damietta University

Email

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City

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Orcid

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Volume

48

Article Issue

3

Related Issue

6310

Issue Date

2018-10-01

Receive Date

2018-04-30

Publish Date

2018-10-01

Page Start

497

Page End

521

Print ISSN

2636-2562

Link

https://jsec.journals.ekb.eg/article_39386.html

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https://jsec.journals.ekb.eg/service?article_code=39386

Order

12

Type

المقالة الأصلية

Type Code

914

Publication Type

Journal

Publication Title

المجلة العلمية للإقتصاد و التجارة

Publication Link

https://jsec.journals.ekb.eg/

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Article

Created At

22 Jan 2023