The main objectives of the research were: to identify degree of rural
women's rejection of locally developed chicken strains in the study area; to
identify impact of districts' difference (Fayoum and Ibshway) on level of rural
women's rejection to adoption of locally developed chicken strains; to identify
relationship between some studied independent variables and rural women's
information deficiency related to locally developed chicken strains, attitude
towards adoption of locally developed chicken strains, rural women's
rejection to locally developed chicken strains; and to suggest causal model
for identifying relationship between some studied independent variables and
each of rural women's information deficiency related to locally developed
chicken strains, attitude towards adoption of locally developed chicken
strains, and rural women's rejection to locally developed chicken strains. The study data were collected during the period 2001-2002, and were
re-evaluated in 2005, as a part of a project financed partly by the agricultural
research Center. The study was conducted in Ibshway and Fayoum districts.
A random sample composed of 250 rural women was used in this study (125
rural women's/ district). The study participants came from villages of Talat,
EI-Shikh Faddel, and EI-Hamidia EI-Gadida/Fayoum District, and villages of
Agamien, Tubbhar, and Sinro villages (Ibshway District). A written
questionnaire and inter-personal interviews were used in collecting the study
data. Ten questionnaires were excluded due to some errors in selecting
those ten partie pants (the final sample was composed of 242 female
participants) . Factor analysis, alpha coefficient, simple correlation coefficient, step-
wise multiple regression, "t' test, path analysis, in addition to frequency table,
percentage, percentage, range, and standard deviation were used in
analyzing the obtained study data. The study findings revealed that there was a significant difference (0.01
significance level) between the two studied districts in relation with rejection
of rural women to locally developed chicken strains. It was found that
variables that have direct impact on rural women's rejection to locally
developed chicken strains were the intermediate variable of attitude towards
developed chicken strains, and the two independent variables of needs to
special husbandry and rations, and visits paid by change agents to rural
women. Variables that have indirect impact on rural women's rejection to
locally developed chicken strains were information deficiency (intermediate
variable), and the independent variables of participant's age, participant's
obtained education, and exposure to means of mass media. It was also
found those studied variable combined together explained 30% of the
variance in the dependent variance, rural women's rejection to locally
developed chicken strains, while the rest (70%) was unexplained referred to
some other variables that were not included in the study.